Hitachi Solutions Canada is a consulting firm and systems integrator passionate about helping companies flourish. Through a portfolio of management consulting, implementation, and support services, they help clients compete with the largest global enterprises with powerful, easy-to-use, affordable industry solutions. They saw a great opportunity to add value to accounts, which would increase their revenue and client satisfaction. They sought Cosine’s support for sales and strategic account management training.


Hitachi Solutions engaged Cosine to help implement a strategic account management process, build strategic account management skills, and build sales skills among their team of consultants and sales leaders. Cosine:

  • Analyzed the team with the Insight Seller assessment to help Hitachi get the right cross-division and expertise teams together to strategize
  • Combined strategic account management training with real-time strategy and planning sessions through a customized Strategic Account Management training program
  • Delivered customized Cosine SellingSM training programs to build sales skills with teams across various geographies, taking full advantage of Cosine’s online sales training offerings
  • Developed a plan to create value for Hitachi Solutions’ accounts, helping the Hitachi team think ‘client value first’ versus product and service first
  • Rolled out a Strategic Account Planner in the training program, allowing account leaders to go directly from strategy to action so training transferred immediately on-the-job


After Cosine’s strategic account planning process was solidified and implemented, Hitachi Solutions saw significant growth in its strategic accounts, including:

  • $2 million in revenue from ideas generated during the 2-day Strategic Account Management training
  • $40 million in revenue generated from existing accounts attributed to the strategic account planning process
  • $10 million in pipeline generated in existing accounts from the session

The results of the Strategic Account Management program were so strong they were featured at the Strategic Account Management Association’s (SAMA) national conference.


Client: Hitachi Solutions Canada
Industry: Technology
Services: Assessments, Strategic Account Management Consulting, and Sales Training